APPROACH TO VERIFICATION OF THE TARGET AUDIENCE MODEL OF PSYCHOLOGICAL INFLUENCE IN SOCIAL NETWORKS

Modern planning of psychological operations is not possible without the use information technology, such as modeling tools that ensure accuracy planned and predict their results. technologies also help to facilitate perception through visualization. Any information, especially on social networks, easier for analysts process if it presented in a schematic form. For example, target audience influence networks can be represented by graph. The article solves urgent problem verifying model networks. approach verification based combination cognitive criteria topological structure. Classical methods mathematical models are used calculations. Data visualization taken basis cognition criterion. presents method graph visualization, which sets audience. Visual representation only promotes better assimilation, but speeds up analysis collected about automation. data obtained during run compared with real data, thus confirming conformity behavior phenomena. Validation software was performed tracing model. adequacy possibility user according characteristics individual actors, make determine role analyze structure whole. theory choice To assess model, two were chosen, centrality mediation its own vector. results calculations using application Gephi. from VKontakte network input check